Measuring and Evaluating as Rhetorical Management

Are evaluation and measuring a form of rhetorics? A political art of obscuring the political? What’s Post-Occupancy Evaluation got to do with it?

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I’m struggling to write a chapter about the measurement and evaluation of school buildings in use, what’s called “Post-Occupancy Evaluation”. Writing this is an attempt to clarify some thoughts about how the selection and measurement of values in a process of evaluating buildings is necessarily political and involves the communication and projection of particular values (rather than a mere recording of them). I argue that evaluation, what is valued and their promulgation can be thought of as a form of rhetorics. Continue reading “Measuring and Evaluating as Rhetorical Management”